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4,320 headlines
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THURSDAY, JULY 24, 2008
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5:33 am
Beyond the API: Why Companies Should Have a Presence on All Major Platforms
Much has been written lately about the rise of the API.
Offering a programming interface to an online service is now standard practice amongst this generation of web companies. Through APIs, we get to enjoy a range of innovative Twitter clients, wide
availability of maps and location information, custom search engines, and more. However, delivering superior user experience
on major platforms should be as much of a priority as opening up via an API.Just because an API enables companies to create a third party ecosystem around their service, it doesn't mean that the company itself shouldn't be an active player in it.
Web sites are only one kind of presence that companies can have today. Social Networks like Facebook and MySpace, mobile platforms like iPhone and Blackberry, browser extensions and RIA Applications all have an equal - sometimes considerably larger - share of users attention. Figuring out which presence should be delivered by the website vs. a third party is an important question that each company should ask.
User Experience is King
User interface innovation is a major part of the ongoing web revolution. As we've recently written in
The Rise of Contextual User Interfaces post,
static user interfaces are 'dead'. The new interfaces are simpler and
more contextual. Instead of revealing choices upfront,
they present them based on user gestures and context. The new user experience is about fluidity.The innovations have set the bar for UI high. Users demand simplicity and elegance, wanting to know how to use the product without a manual. They expect the software to work perfectly, for it to be helpful and smart. No company can afford to ignore usability, or it will lose users to someone doing the same product with a better UI.
Today the user experience is not just a set of widgets or a website design. As Leander Kahney explained in his book Inside Steve's Brain, for Steve Jobs design is the function.
This is increasingly true about any modern web application. Users perceive all elements of the service as the service itself. They don't distinguish particular widgets inside Twitter or Twitterific; the vertical conversational faceroll defines Twitter. The way the service is delivered is why users like it.
Why Controlling User Experience is Important?
Each service that we love, whether Twitter or Digg or Flickr or del.icio.us, has its particular look, feel
and philosophy. Passionate users enjoy these services because of the elements, choices and collective experience
that the services deliver. The clients built on top of the API would not
necessarily channel the secret sauce. For example, RIA applications for Twitter are built for people who don't work for Twitter and don't regularly
communicate with the Twitter team. They're not going to preserve the user experience philosophy.Third party clients create new user experiences, which are at times confusing. As a user, on web, desktop and iPhone, ideally you'd like to experience the service the same way, but if iPhone application is delivered by someone else the experience might not be the same.
In addition to user experience, there's the issue of branding. Larger companies are strict about their identity. When a couple of guys build an Amazon application for iPhone, they won't pay close attention to Amazon branding. Some will argue it doesn't matter as long as it drives transactions for Amazon. Yes and no. Yes because the users will buy. No because the users will accumulate imperfect user experience and associate this with Amazon, which might add up to a big negative.
Monetization Factor
A strong reason for investing in user experience is monetization.
Many consumer services today are monetized via advertising. Having additional presence on different platforms increases
the potential volume of advertising.Put simply, many Twitter clients, like Twitterrific, are already monetizing the service by adding a single ad on top of each result set. If Twitter owned the RIA client, it would be able to monetize it in the same way.
Any service that is transactional or advertising driven benefits from multiple interfaces. Whatever it takes to reach the user to deliver value and drive the transactions is what services have to do. In the world of APIs, we at times forget that service should tap into all its major channels to build the business.
Which Platforms Are Critical?
Which platforms are important to tap into?
There are 4 major venues for companies to consider
seriously: iPhone, RIA, Facebook and Browser Extensions. All these platform plug into the same audience, but in a different context.iPhone is great on the go. With opening of the App Store, increasingly iPhone is going to be our personal computer. RIA clients are popular, particularly among early adopters who want richer, snappier experience compared to the web. Facebook, despite its recent scaling back on the platform, remains a major way to reach mainstream audience. Browser extensions enable the user to access the service from around the web.
Tapping into these platforms is not cheap. Building a specific and correct solution for each platform requires product management, development and testing resources.
If the company has correct API, the exercise is simpler. Instead of duplicating the application, the company builds a client for each platform and benefits from common API and common back-end architecture. It is not trivial to maintain presence in all these places, but it's likely to pay off.
Conclusion
APIs offer an amazing way for companies to scale, to create an ecosystem of innovation and tap into a wider audience. Companies should consider building and managing their presence on major platforms like iPhone, Facebook, RIA and Browsers. The way that people perceive and interact with the service is increasingly important; just rolling out an API and having a third party take care of the client could be dangerous. In addition an opportunity of being in front of the audience driving monetization could be missed.
And now tell us which of your favortire services you want to see build presence on different platforms?
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5:00 am
Tough Choices: How Making Decisions Tires Your Brain
From Scientific American:
The human mind is a remarkable device. Nevertheless, it is not without limits. Recently, a growing body of research has focused on a particular mental limitation, which has to do with our ability to use a mental trait known as executive function. When you focus on a specific task for an extended period of time or choose to eat a salad instead of a piece of cake, you are flexing your executive function muscles. Both thought processes require conscious effort-you have to resist the temptation to let your mind wander or to indulge in the sweet dessert. It turns out, however, that use of executive function—a talent we all rely on throughout the day—draws upon a single resource of limited capacity in the brain. When this resource is exhausted by one activity, our mental capacity may be severely hindered in another, seemingly unrelated activity.
Imagine, for a moment, that you are facing a very difficult decision about which of two job offers to accept. One position offers good pay and job security, but is pretty mundane, whereas the other job is really interesting and offers reasonable pay, but has questionable job security. Clearly you can go about resolving the dilemma in many ways. Few people, however, would say that your decision should be affected or influenced by whether or not you resisted the urge to eat cookies prior to contemplating the job offers. A decade of psychology research suggests otherwise. Unrelated activities that tax the executive function have important lingering effects, and may disrupt your ability to make such an important decision. In other words, you might choose the wrong job because you didn't eat a cookie.More here.
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5:00 am
How to Make a Fun & Profitable Website in Minutes.. [COMIC]
The reddit + digg + funny pics semi blogspam-ish combo works everytime.. -
5:00 am
Bodies of Water: A Certain Feeling
Scaling back the unbridled positivity of their debut, California-based Bodies of Water mix their earlier communal, gospel-pop feel with something shadowy and enigmatic.
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5:00 am
Daedelus' ninth album since 2002's Invention and first on Ninja Tune, embraces love and lust in all of their facets.
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5:00 am
Prolific Miami-based sound wizard Dino Felipe has made a lot of records-- more than 30 in the past decade, if you count his various groups and compilation appearances-- but this is his poppiest to date and first for No Fun, the noise label run by his friend and colleague Carlos Giffoni.
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5:00 am
Ex-Rocket From the Crypt man John "Speedo" Reis here leads a new group, one that features his former Hot Snakes bandmates Gar Wood and Jason Kourkounis and functions as a more refined, controlled version of RFTC.
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5:00 am
Before they were the biggest band in the world, U2 made three records of flag-waving, populist post-punk, each of which is now reissued along with a huge clutch of rare tracks-- studio B-sides, previously unreleased tracks, live shows, radio sessions, and remixes.
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4:55 am
Brain electrodes tackle severe depression
From Nature:
Severely depressed patients who do not respond to conventional therapy may be helped by deep brain stimulation (DBS), according to the most-extensive study to date of the experimental procedure. In a clinical trial in Toronto, Canada, 12 out of 20 patients who had stimulating electrodes placed in a brain area called the subcallosal cingulated gyrus showed significant improvement in their depression, with seven of them going into full remission.The benefits lasted at least a year, according to the results published this week in the journal Biological Psychiatry. Patients in the study had failed to respond to cognitive therapy, antidepressant drugs and electroconvulsant therapy.
The research team published results of DBS on their first six patients in 2005. Four of those patients responded well, and were still showing significant improvement after the trial finished six months later. The new research represents the largest trial on DBS for depression to follow patients for a full year. “It is a remarkable that so many patients got well and stayed well,” says Helen Mayberg, now at Emory University, Atlanta, Georgia, who helped to develop the therapy.
More here.
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4:52 am
More Vanessa Hudgens Bikini Pictures: Zac and Vanessa Go Motorboating
Last week had some great Vanessa Hudgens bikini pictures from Vanessa's July 4th vacation with boyfriend, Zac Efron, but only a handful. Well, today we've got a hell of a lot more, and boy are these Vanessa Hudgens bikini...
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